Vetro Artistico® Murano - Official guarantee label by Regione Veneto

MuranoGlass.com · #1 04-14-2012, 07:47 AM

Hi everybody, please let us introduce ourselves and the reasons behind our presence here.
This is the official account for the Vetro Artistico® Murano , the official seal of guarantee issued by Regione Veneto and managed by Consorzio Promovetro. For the last 18 years we have been fighting to spread the knowledge on how to choose and purchase original Murano Glass in order to avoid frauds to our customers worldwide and to protect the production in our Island. Too many furnaces all over Italy and the resto of teh world claim to be producing Murano Glass but truly Murano Glass is only made in the small Island of Murano in Venice Lagoon.

This is a simple Q&A for you to understand better our label:

What is the Vetro Artistico®Murano mark?
It is a mark of origin certifying glass products made on the island of Murano.
Set up and regulated by Veneto Regional Law no. 70 of 23/12/94, t guarantees that the glass product as actually made on the island of Murano.
A guarantee for the consumer, safeguarding one of the most famous symbols of Made in Italy and protecting he fruit of an ancient tradition going back thousands of years.

What does it guarantee?
With this trademark, the Veneto Region guarantees consumers the certainty of having purchased a product made on the island of Murano, according to the traditional techniques of Master Muranese glassmakers.

Who is entitled to use it?
Only companies that are concessionaires of the Vetro Artistico® Murano trademark can use it and affix the stamp on any glass part of the object, certifying its origins unequivocally.

What does it represent?
The mark represents a typical glass working tool, the "borsella", being used to make a plate. It may be red or blue depending on the type of product, while the "borsella" and the wording "Vetro Artistico® Murano" is printed in gold leaf. The mark includes the code of the manufacturing company and is anti-counterfeit as it cannot be removed without it breaking into fragments.

How am I guarantee to buy genuine Murano Glass?
Always ask your shopkeeper for objects with the Mark. This is your guarantee that you have bought genuine Murano glass.

In the attached images you can see two samples of our label, please bear in mind that often the label is also printed on a clear background in order to allow the customer to enjoy the rich colours of the purchased item.

That is what our mark / label is all about.
IMPORTANTE NOTICE: Our label / mark has been going on for the last 18 years and so products dating 1994 and back will not have our mark and they can still be original. Also not alla Muranese furnaces endorse our guarantee system and they prefer to give their own guarantee label to their products, this is ok but is not an officially recognized label of guarantee issued by a regional government like ours.

Is great to find a place like this where so much awareness and concern is risen about original Murano Glass. Is really hearthwarming to see so many committed people exchange tips and advices on how to purchase the best products from Murano, it really make us all proud and give us more energy to keep on the hard work we have been doing for nearly 20 years.